May 14, 2007
Oxford Investments Holdings Provides Operations Update on Arden Trading Company Ltd., of China
TORONTO, ON. – May 14, 2007 – Oxford Investments Holdings Inc. (OTCBB: OXIHF) is pleased to provide an update on the operations of Arden Trading Company Ltd., of China, a company of which Oxford holds a 50% share through KoHo Management Ltd.
On May 8, 2007, Arden mailed out its new points redemption catalogue for China Construction Bank to 85,000 cardholders. The mailing was received by cardholders on May 11. An additional 15,000 copies of the catalogue were printed for distribution to the Bank's branches to use for advertising and the promotion of the Bank's loyalty points program. This mailing is an increase from the 2006 second-quarter issue, with an additional 15,000 copies mailed to program members, and an increase of 5,000 promotional copies printed.
Five customer relationship agents, including one supervisor, who have been re-trained on the details of the new products, were dispatched to the China Construction Bank call center on May 8. They are now available to receive enquiries from cardholders regarding the new products.
Arden has been making plans to target its 14,000 customers who hold 30,000 to 80,000 bonus points. The Company will make follow-up calls in the time period from June 18 to September 30. Arden believes that cardholders with around 30,000 points consume 90% of the points and represent 45% of outstanding points. However, holders of 30,000 to 50,000 bonus points have a redemption rate of only 12%. Arden's goal is to increase this redemption rate to 23% in 2007.
Arden has further goals to increase the number of redemptions to 11,000 from 8,500 in 2006, which will generate a revenue increase to RMB 2,000,000 from RMB 1,070,000 in 2006.
About Oxford Investments Holdings Inc.
Oxford Investments Holdings Inc. is now establishing itself as a leading online payment solutions Company. The Company is concentrating its business around its "FocusKard" suite of products. The FocusKard suite provides a comprehensive card payment solution meshed with a user-friendly e-wallet for e-commerce businesses.
For further information, please visit Oxford Investments Holdings website at www.oxsof.com or AGORACOM’s Oxford Investor Relations Hub at www.agoracom.com/IR/Oxford, phone Michael Donaghy at 1-800-293-4871 or email OXIHF@agoracom.com.
FORWARD LOOKING STATEMENTS DISCLAIMER:
Statements in this press release, which are not historical, are forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. There can be no assurance that such statements will prove to be accurate; actual results and future events could differ materially from those anticipated in such statements. Investors are cautioned that all forward-looking statements involve risks and uncertainties including, without limitation, risks associated with the Company's financial condition and prospects, legal risks associated with product liability and risks of governmental legislation and regulation, risks associated with market acceptance and technological changes, risks associated with dependence on suppliers, risks relating to international operations, risks associated with competition and other risks detailed in the Company's filings with securities regulatory authorities. These risks may cause results to differ materially from those projected in the forward-looking statements.
This release does not constitute an offer to sell or a solicitation of an offer to buy any securities, nor shall there be a sale of any securities in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification of such securities under the laws of any such jurisdiction. This press release was accurate at the time it was issued but may not reflect the Company's current strategy or product offerings.
