Arden Trading Company Ltd. specializes in the operation of customer loyalty program
redemption. The Company has been in business for two years and has been profitable
since its inception. Arden provides services to China Construction Bank for the Province of
Guangdong, processing bonus point redemptions for the bank.
Arden's services also include gift sourcing, catalogue production, logistics, and call center
customer support. It provides long-term outsourcing services to businesses in its areas of
expertise. The Company’s clientele include telecommunication operators, such as
China Telecommunications; insurance companies; and commercial banks, such as
THE PRODUCT AND THE MARKET
The Province of Guangdong, which is situated in the southern part of China mainland, covers
an area of over 180,000 square kilometers (69,502 square miles) and has permanent
population of 74,730,000. Guangzhou city is the main economic, communication, and cultural
center of Guangdong with numerous railway and highway networks and a labyrinth of waterways. Arden provides
bonus point fullfillment services to the China Construction Bank for the Province of Guangdong. Customers are
given an opportunity to redeem their points for gifts offered in Arden’s catalogue. Arden is responsible for bonus
points management services, receiving orders, acquiring products to fullfill the orders, and shipping the product
Using Arden’s services allows the Bank to offer an incentive program to its customers, while the Bank’s customers
benefit by receiving valuable gift items.
The present economic boom in China provides a growing market for all types of products and services. Arden
plans to expand its geographical coverage area, in addition to taking advantage of China’s growing markets.